AtEdge offers commercial photographers and film-makers a unique and comprehensive marketing program. Complimentary print, online, and in-person components bring together artists and art buyers representing the best-of-the-best in their respective fields. Each year AtEdge invites a select group of new artists to join and participate. The 2012-13 invitation featured a blind-embossed sleeve containing two brochures. In one art directors described AtEdge as a go-to source for top quality talent. The second offered program details for candidate photographers.
AtEdge offers commercial photographers and film-makers a multifaceted marketing program. Complimentary print, online, and in-person components bring together artists and art buyers representing the best-of-the-best in their respective fields. Each year AtEdge invites a select group of new artists to join and participate.
Photography:
Man on Rings: Mauricio Candela
Archer: Christopher Wilson
Aqueduct: Markku Lahdesmaki
North Point Advisors
In development. Target launch: Fall 2018
Chandler Properties
Magazine Advertising Campaign (2017)
Chandler is one of the largest, most experienced property managers in San Francisco. Their 2017 ad campaign targeted wealthy, younger investment property owners – a rapidly growing segment. Managing apartment and condo complexes is a complicated and time consuming process, one better left to a specialist like Chandler. The ads reminded owners they have better ways to spend their time – much better.
AtEdge
Advertising Campaign / Communications Arts Magazine (2016)
AtEdge offers a multifaceted marketing program for established, successful professional photographers and film-makers. Candidates for the program are invited to join the select group of 500-600 participants. Equally accomplished creative directors and other art buyers appreciate AtEdge for the quick access it provides to premier talent. In essence, AtEdge maintains an environment for the “best of the best” to discover each other and collaborate on high-profile projects.
Wily Technology
Trade Magazine Advertising (1998)
Wily Technology, Inc. provided enterprise application management solutions for financial services, telecom, insurance, service, government, technology, media, healthcare, retail, industrial, transportation companies. Simply put, Wily’s technology brought order to management chaos. Complexity, disorganization, and related interpersonal friction was replaced with a elegant, economical, efficient management system that improved efficiency and encouraged esprit du corps.
The Exploratorium (Proposal)
Transit Poster & Handbill (2015)
The Exploratorium encourages visitors to explore the world through science, art, and human perception. This poster/handbill was part of a multi-faceted marketing initiative targeting teenagers – a difficult target market for museums. The “Superhero Science” initiative capitalized on the popularity of superhero movies by explaining how the powers displayed by Superman and others related to real-world science.
Copart is an online vehicle auction resource offering more than 100,000 salvage and clean title vehicles for sale each day. For the front cover of their corporate capabilities document we created a custom "vin-plate" like those attached to the dashboard of all cars and trucks. The plate was riveted to heavy cover-stock resembling painted sheet metal.
Providing extraordinary personal service is the founding principle behind the First Republic brand. The bank believes a human-centric approach is a key competitive advantage in an era when people all too often feel like "just a number" and service is often automated. Cultivating and maintaining a personal approach requires careful attention to both internal and external operations. With that in mind each new hire is provided a small leather bound, hand-stitched pamphlet delineating eight values for promoting esprit de corps among colleagues and between the bank and its customers.
Illustration: David Lesh
First Republic Bank sought to take advantage of load bearing columns within the bank's marketing department to promote esprit du corps among employees and the clients they serve. These 3’x9’ load-bearing column wraps celebrate values shared by the bank and successful clients well known to the general public.
First Republic utilizes customer testimonials throughout all their marketing channels. Customers representing an eclectic array of industries describe the extraordinary personal service for which the bank is so well known. Each expresses the essence of the brand and validates the FRB tagline, "It's a privilege to serve you." The success of the annual reports as marketing tools has shaped the evolution all other bank branding applications over the past decade. Client photo and video portraits are designed to facilitate usage across a range of applications beyond the annual report such as the bank's website, magazine advertising, product brochures, billboards, and branch signage.
Photography: Jamey Stillings
Art Direction and Design: Clay Williams
AtEdge offers commercial photographers and film-makers a unique and comprehensive marketing program. Complimentary print, online, and in-person components bring together artists and art buyers representing the best-of-the-best in their respective fields. In the online version, key words drawn from testimonials link to more in-depth views from the people artists most want to reach: ad agency art directors and producers.
Photography:
Runner: James Russell and Ann Rutherford
Portable Banner and related collateral for an informational booth Hart Howerton reps deploy at college recruitment events. Hart Howerton is a team of planners, architects, landscape architects and interior designers headquartered in New York and San Francisco with a network of domestic and international offices.
Design Team:
Clay Williams, Ariel Cheng, Jill Howry
To foster esprit du corps First Republic requested a deck of postcards for managers to give colleagues to note a job well done. Vintage visuals and an alphabet format (front) in combination with a light-hearted alliterative caption describe admirable characteristics displayed by the recipient. The reverse provided space for the manager to add a handwritten comment.
Copywriting and design: Clay Williams
AtEdge offers commercial photographers and film-makers a unique and comprehensive marketing program. Complimentary print, online, and in-person components bring together artists and art buyers representing the best-of-the-best in their respective fields. Each year AtEdge invites a select group of new artists to join and participate. An outer sleeve contains two brochures. In one of the two art directors describe AtEdge as a go-to source for top quality creative talent. The second offers program details for prospective participants.
Photography:
Inside Front Cover: Paul Aresu
To foster esprit du corps First Republic requested a deck of postcards for managers to give colleagues to commemorate a job well done. A menagerie of critters combined with light-hearted zoological-style captions describe admirable characteristics displayed by the recipient. The reverse side provides space for the manager to add a handwritten comment.
Copywriting, Illustration and design: Clay Williams
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McKesson’s marketing director said “you’ve done great work for us in the past but on this one we want to keep it really simple.” He handed me a sketch illustrating the company’s model, “just text and something like this.” Although the schedule was tight and the budget nearly non-existent I asked for a day or so to think about it. Graphic design, at its best can clarify complexity for diverse, non-expert audiences.
This seemed like one of those opportunities.
McKesson is the largest pharmaceutical distributor in North America. Their software and business services connect millions of doctors, patients, and health plans. The original sketch described a process whereby resources gathered at one level flowed throughout complimentary channels to be broadly distributed at another level. Information derived from the latter facilitates and improves the process throughout all levels of every division.
Simply put, when rotated to a vertical axis the process is fundamentally similar to that of a tree. Stock photography and simple information graphics expedited production and limited costs. The metaphorical interpretation helps readers appreciate McKesson’s business model in a visually engaging way.
First Republic utilizes customer testimonials throughout all bank marketing channels. These client portraits and the accompanying narratives define the brand at all client touch points. It’s been my great pleasure to have collaborated with photographer Jamey Stillings to create over 300 client portraits over the past 15 years. If longevity is any indication, we must be doing something right. The photos appear in the bank’s annual reports, magazine advertising, on signage, billboards, and on posters within branches. The project has recently expanded to include creation of video interviews for a special section on the FRB website.
Photography: Jamey Stillings
Art Direction: Clay Williams
Promotion for the Red Cross annual fund-raiser celebrated San Francisco's cultural diversity – and the organization's global mission – with the theme “Paint the Town Red.” Streetlight banners arrayed along major thoroughfares displayed images of culture-specific dancers and restated the theme in various languages.
Design Team: Ty Whittington, Samantha Hero, Clay Williams
Chandler Properties
In development. Target launch: Fall 2018
Although short stature sometimes just runs in the family it can also indicate a serious medical problem. Deficient production of IGF-1 growth hormone presents children with daunting psychological challenges and leads to debilitating maladies such as heart disease as they grow older. Increlex, an artificial growth factor developed by Tercica (now Ipsen SA) addresses the problem by restoring growth of healthy muscles and bones.
As is so often the case treatment is most effective when administered early. That however requires diagnosis of a condition typically viewed as unfortunate but normal - being short. The Tercica annual report dispels popular misconceptions and underscores the gravity of the problem through an experiment in empathy. The best way to appreciate the suffering of others is to experience it yourself–even in the abstract.
Across an 8-page visual essay photos and text depict unsettling scenes from the lives of people suffering this disorder. However, by not showing the human subject at the center of the stories readers are compelled to imagine themselves in the situation instead of someone else.
Headline copywriting and design: Clay Williams
Nektar Therapeutics is a biopharmaceutical company developing a pipeline of drug candidates designed to improve the benefits of existing drugs. Its product pipeline includes drug candidates across a number of therapeutic areas, including oncology, pain, anti-infectives, anti-viral and immunology. Nektar's research and development activities involve small molecule drugs, peptides and other potential biologic drug candidates. Simply put, Nektar's drugs optimize the performance of existing treatments by minimizing serious side effects.
Chapman delivers superior investment performance and exceptional service along with a critical third quality–financial peace of mind. Those don’t always go hand in hand unfortunately. Ensuring they do is essential to the Chapman brand. CEO and portfolio advisor Scott Chapman draws inspiration from legendary basketball coach John Wooden whose “pyramid of success” describes a philosophy where peak performance is built upon diligent adherence to specific underlying characteristics and practices. Success is built upon a disciplined process. In addition to Wooden’s renowned pyramid the Chapman identity references stability, achievement, wealth, synergy, money, and growth.
First Republic utilizes customer testimonials throughout all their marketing channels. Customers representing an eclectic array of industries describe the extraordinary personal service for which the bank is so well known. Each expresses the essence of the brand and validates the FRB tagline, "It's a privilege to serve you." The success of the annual reports as marketing tools has shaped the evolution all other bank branding applications over the past decade. Client photo and video portraits are designed to facilitate usage across a range of applications beyond the annual report such as the bank's website, magazine advertising, product brochures, billboards, and branch signage.
Photography: Jamey Stillings
Art Direction / Design: Clay Williams
Intermune develops treatments for serious pulmonary and infectious diseases and cancer. In this annual report we explored a simple yet thought provoking premise – serious disease not only takes your health, it steals away many of the simple joys we take for granted when healthy. It can take not only what we have, but all would have had had we not become ill. Prior to discussing progress in treating these diseases, the annual presented patients and the simple pleasures they looked forward to enjoying again. Each patient statement began with, "When I get well..."
Marin County is an extraordinary place in many respects. Rugged coastline, towering redwood forests and rolling hills cover a 828 sq. mile peninsula dotted with numerous small towns. The geography of Marin makes it all too easy for the citizens of one neighborhood to consider their circumstances apart from those of another just a few miles away. Although generally prosperous, children in less well-off communities suffer a dearth of services and opportunities others nearby enjoy in abundance.
Marinkids seeks to overcome this insular perspective by building a sense of community around the belief that caring for all the county’s children is a collective responsibility. Every town and everyone in Marin benefits from a more egalitarian spirit.
The creative team first explored a name for the new organization and then created an aspirational tagline, “opportunity around every corner.” The interlocking blue and green Marinkids “M” references both the distinctive natural environment and the defining concept.
- Name Development
- Tagline Development
- Identity
- Collateral
- Website
Design Team:
Clay Williams
Carlos Montalvan
Samantha Hero
