First Republic utilizes customer testimonials throughout all their marketing channels. Customers representing an eclectic array of industries describe the extraordinary personal service for which the bank is so well known. Each expresses the essence of the brand and validates the FRB tagline, "It's a privilege to serve you." The success of the annual reports as marketing tools has shaped the evolution all other bank branding applications over the past decade. Client photo and video portraits are designed to facilitate usage across a range of applications beyond the annual report such as the bank's website, magazine advertising, product brochures, billboards, and branch signage.

Photography: Jamey Stillings
Art Direction and Design: Clay Williams