First Republic utilizes customer testimonials throughout all bank marketing channels. These client portraits and the accompanying narratives define the brand at all client touch points. It’s been my great pleasure to have collaborated with photographer Jamey Stillings to create over 300 client portraits over the past 15 years. If longevity is any indication, we must be doing something right. The photos appear in the bank’s annual reports, magazine advertising, on signage, billboards, and on posters within branches. The project has recently expanded to include creation of video interviews for a special section on the FRB website.
Photography: Jamey Stillings
Art Direction: Clay Williams