Chandler Properties
Magazine Advertising Campaign (2017)
Chandler is one of the largest, most experienced property managers in San Francisco. Their 2017 ad campaign targeted wealthy, younger investment property owners – a rapidly growing segment. Managing apartment and condo complexes is a complicated and time consuming process, one better left to a specialist like Chandler. The ads reminded owners they have better ways to spend their time – much better.
AtEdge
Advertising Campaign / Communications Arts Magazine (2016)
AtEdge offers a multifaceted marketing program for established, successful professional photographers and film-makers. Candidates for the program are invited to join the select group of 500-600 participants. Equally accomplished creative directors and other art buyers appreciate AtEdge for the quick access it provides to premier talent. In essence, AtEdge maintains an environment for the “best of the best” to discover each other and collaborate on high-profile projects.
Wily Technology
Trade Magazine Advertising (1998)
Wily Technology, Inc. provided enterprise application management solutions for financial services, telecom, insurance, service, government, technology, media, healthcare, retail, industrial, transportation companies. Simply put, Wily’s technology brought order to management chaos. Complexity, disorganization, and related interpersonal friction was replaced with a elegant, economical, efficient management system that improved efficiency and encouraged esprit du corps.
The Exploratorium (Proposal)
Transit Poster & Handbill (2015)
The Exploratorium encourages visitors to explore the world through science, art, and human perception. This poster/handbill was part of a multi-faceted marketing initiative targeting teenagers – a difficult target market for museums. The “Superhero Science” initiative capitalized on the popularity of superhero movies by explaining how the powers displayed by Superman and others related to real-world science.